We have been using the phrase ‘eventually all the dots will connect’ as part of our strategy for quite a while now, but what does it really means to us? What do we mean by it? Let’s talk strategy, shall we?
Do or do not. There is no try.Yoda
What’s the point of having the best Twitter profile and the best tweets if no one’s ever gonna know they exist, right? This is why your Twitter network matters. Your followers are your main means of reaching your goals on Twitter.
When a measure becomes a target, it ceases to be a good measure.Charles Goodhart
One of the first things people usually get wrong about Twitter is that it’s a broadcasting tool – like TV, or websites from 1990s. Well, it’s not! If you look surprised, it means you need to read more about Twitter etiquette at some point and you should learn what to tweet. Twitter is a conversation tool, not a tool for broadcasting – unless you’re like CNN Breaking News or something, of course! And even then it’s not, but it does work as one!