Date Archives July 2015

Advertising: What Brands Must Know

The first step for advertising to work is to grab the attention of the audience. It totally makes sense, doesn’t it? The whole effort of advertising will be useless if no one pays attention to what you have to say!

Then, after grabbing the attention, it should persuade the audience to take a specific action. But for it to be persuasive, it should be informative. So good advertising not only attracts attention, but also is persuasive.

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