Your Twitter profile matters the same way first impressions matter.
As terrible as it may sound, we all make snap judgements about the way people look, and the same goes for people on Twitter. They’re being judged based on the way their Twitter profile looks like – and hopefully sometimes their tweets!
The purpose of your profile is to persuade people to pay attention to what you have to say. Basically, it’s a résumé for you to be judged by it. In the 2nd part of ‘Twitter for Entrepreneurs’ series, we will discuss creating the perfect Twitter profile in order to maximise its effectiveness.