What do you think? Does social media connect or disconnect people in real life? I don’t know the answer, but I know it’s an important issue as online social networks are becoming as real as our real life, and it’s getting harder and harder to make a distinction.
Day 1 of New Media Europe 2015 ended in style with #UKPodAwards (the photo above). With all the brilliant talks during the first day, the bar was already high for the second day presenters. But before any of them even had a chance, Peter Billingham hit the floor and raised it even higher! It was 8:30 on a Sunday morning for God’s sake, but we were “happy!”
Let’s cut the crap. Having an Instagram profile is not a social media strategy. Nope, having a Facebook page is not enough either! It gets to a point where it’s not fun anymore! Getting twenty emails a day from self proclaimed ‘social media gurus’ and another ten from ‘social media ninjas’ and many more from its ‘mavens’ and ‘masters’ and all the other smankers is just sad.
Do you know what Filter Bubble is? The term, Filter Bubble, first started to get attention after Eli Pariser used it in his famous TEDTalk and best-selling book back in 2011. Filter bubble refers to a condition where sites and services on the Internet get to know you, and then they only show you the stuff they think you would want to see.
This means everything becomes more and more personalised – I mean over-personalised – to the point where we won’t see anything outside of our “interests” or our “comfort zone”. Here, in this post I’m explaining why this is a concern, and how to break out of this bubble.