Let’s not start with CDJ straight away (yup, you’re right! That’s Consumer Decision Journey). Instead, think about the Internet and how it has changed so many aspects of our lives! Here, I’ll focus on the way we communicate – and not just on a personal level!
Marketing, advertising and branding are all ways businesses use to convince consumers, clients, donors or stakeholders to purchase their goods or services or invest in their business. Due to their close connection and purpose, people usually use these terminologies interchangeably which is not quite right. Knowing the differences among these concepts – marketing, advertising and branding – will help you and your business plan and execute each one the best way, instead of mistaking one of another. It will help your business grow in reputation and keep potential and current buyers aware and happy.
Your brand is what people say about you when you’re not in the room.Jeff Bezos
Any Manchester United fan will tell you that being at Old Trafford is a dream come true – or to some, the whole Theatre of Dreams come true. Personally, I’ve been lucky enough a couple of times, and just stepping through the gate is an awesome experience! The excitement, the feeling of being part of something bigger than ourselves, the love for the Manchester United team – it’s all unique and united. Continue reading