Posts tagged Marketing vs Advertising

Marketing, Advertising & Branding: Which is Which?

Marketing, advertising and branding are all ways businesses use to convince consumers, clients, donors or stakeholders to purchase their goods or services or invest in their business. Due to their close connection and purpose, people usually use these terminologies interchangeably which is not quite right. Knowing the differences among these concepts – marketing, advertising and branding – will help you and your business plan and execute each one the best way, instead of mistaking one of another. It will help your business grow in reputation and keep potential and current buyers aware and happy.

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