Self-disclosure on social media is not just about building trust and forming relationships. ‘Social Enhancement & Social Compensation’ is another theory concerning people’s online presence and behaviour that associates the offline popularity of a user & how it relates to their behaviour on social media.
What’s the point of having the best Twitter profile and the best tweets if no one’s ever gonna know they exist, right? This is why your Twitter network matters. Your followers are your main means of reaching your goals on Twitter.
One of the first things people usually get wrong about Twitter is that it’s a broadcasting tool – like TV, or websites from 1990s. Well, it’s not! If you look surprised, it means you need to read more about Twitter etiquette at some point and you should learn what to tweet. Twitter is a conversation tool, not a tool for broadcasting – unless you’re like CNN Breaking News or something, of course! And even then it’s not, but it does work as one!
Your Twitter profile matters the same way first impressions matter.
As terrible as it may sound, we all make snap judgements about the way people look, and the same goes for people on Twitter. They’re being judged based on the way their Twitter profile looks like – and hopefully sometimes their tweets!
The purpose of your profile is to persuade people to pay attention to what you have to say. Basically, it’s a résumé for you to be judged by it. In the 2nd part of ‘Twitter for Entrepreneurs’ series, we will discuss creating the perfect Twitter profile in order to maximise its effectiveness.
‘Why is Twitter important?’ is the first article of the ‘Twitter for Entrepreneurs’ series, which will be published during the next few months on iX blog. In this series, you’ll learn all about Twitter, how you can be a professional tweeter, and how Twitter can help you in building a successful brand.