Your Twitter profile matters the same way first impressions matter.

As terrible as it may sound, we all make snap judgements about the way people look, and the same goes for people on Twitter. They're being judged based on the way their Twitter profile looks like - and hopefully sometimes their tweets!

'Why is Twitter important?' is the first article of the 'Twitter for Entrepreneurs' series, which will be published during the next few months on iX blog. In this series, you'll learn all about Twitter, how you can be a professional tweeter, and how Twitter can help you in building a successful brand.